Hi, I'm Matt Gordon.

I'm interested in the Growth PM โ€“ AI & Experimentation role.

I pitched Suno on a very similar idea last year, then ended up building prototypes for them exploring new ideas AI-generated music makes possible: playful, social experiences perfect for sharing.

I built web and iOS prototypes with a conceptual or visual hook that works well on TikTok.

Two of the concepts I explored were later pursued by the company as product features.

I like making stuff that goes viral:

Why Locket

I love the idea and execution of Locket.

Now feels like a very exciting time.

People still want connection, and AI is going to enable that in ways we're only beginning to imagine.

One possible future is horrible: constant stimulation, boxed in by an algorithm, with zero real connection.

Another is wonderful and hopeful: AI helps us express ourselves and find deeper meaning with our people.

I want to build the latter, and I think Locket is the company to do that with.

I'm especially interested in the experimentation side of the role: taking ideas that sound a bit odd at first, making them really quickly, and seeing whether people actually use and share them.

I find that process very exciting โ€” and when something clicks, it's thrilling.

I made a few concepts for Locket-adjacent products. Take a look below. Happy to send TestFlights / demos.

Matt Gordon

P.S. Pre Claude Code, I made things with React, Node, React Native/Expo, and some SwiftUI. I've used Firebase a lot and have experience with Amplitude. Post Claude Code, I've mostly been building in plain HTML/CSS/JS, Rails, and SwiftUI.

Idea #1: Alarm Clock

Clocket

I hate my phone alarm. Why do I start my day jolted from sleep with an industrial siren? Now I'm gently woken up by my friends' voices. Heed this warning though: whatever you do, don't press snooze. Rise + shine.

Clocket

Clocket app icon

Clocket

Wake up to your friends

GET

๐Ÿ˜ด + ๐ŸŽ™๏ธ friends โˆ’ ๐Ÿšจ siren = โ˜€๏ธ

iPhone Screenshots

Idea #2: Blocket

Social ad-blocker

Replace annoying ads with pics of your friends. Share selfies and they appear in your friends' browser as ads. Make funny text ads for your friend group.

chrome web store
โ‹ฎ โ–ฆ M
Blocket icon

Blocket

Extension Just for fun
A new kind of ad blocker โ€” swap ads for friends' pics
Replace annoying ads with your friends
Before ads. After friends.
How Blocket works

Overview

Replace ads with your friends. Blocket strips the banner ads out of the web and fills the empty space with photos and posts from the people you actually care about.

Less noise from advertisers, more from your people. Blocket includes:

  • โ€ข Blocks banner and display ads on the sites you visit
  • โ€ข Drops in photos and updates from your friends in their place
  • โ€ข Customizable feel, and works anywhere on the web

Idea #3: Wallpaper

Yallpaper

Let your friends set your wallpaper. Text someone a photo tagged #wallpaper and an iPhone Shortcut quietly downloads it and sets it as their Lock Screen. Your group chat, now living on each other's home screens.

Yallpaper

What if your friends could set your wallpaper

๐Ÿ–ผ๏ธ

Yallpaper

Let your friends set your wallpaper

GET

๐Ÿ“ธ a friend's text โ†’ ๐Ÿ“ฑ your Lock Screen

iPhone Screenshots

Idea #4: Me News

Make Media Social

Social media was amazing. Keeping up with your friends and family a pleasure. Now it feels overwhelming โ€” boxed into a lonely algorithmic niche that's difficult to escape from, but just compelling enough to keep scrolling. MENN is my idea of an AI-first social network. A journalist agent gathers video, images and audio from your friends and family, mixes it with the weather and maybe a funny vid, and packages it as a short daily or weekly bulletin. I have a rough working demo, so let me know if you want to try it โ€” the video below shows what it looks like. When it works it's like a cross between a group chat and a personalized 'daily dose of internet'.

Me News Network

TRY DEMO
Social

Social media that feels social again

Me News is social media that feels social again. Instead of an endless feed, you get a short daily "news episode" made entirely from videos posted by your friends and family โ€” hosted by an AI anchor.

Me News collates small moments into a fun, watchable report with captions, music, and playful "interviews" so the conversation keeps going.

A daily report, served up at 8pm

Try Demo ▸

Idea #5: Pets

Locket for my cat

Can we get Locket for my cat? This would make a great video series. These feeders have an API, so this shouldn't be too difficult.

Little updates from your cat โ€” your cat snacks, Locket snaps

Frequently Asked Questions

Got a different question? Contact me via the widget in the bottom right

Who made this?

Hi I'm Matt. I previously made viral apps Bufferi.ng and TwikTwok. I used Spotify to plant 36,000 trees. Other projects I've made have been featured positively in Martin Lewis' T.V show (multiple times), Vice, el Pais, Hypebeast, Mail Online, The Sun and loads of other online and offline media.

How to contact you?

Contact me via the widget in the bottom right

Hi, I'm Matt Gordon

Here's some information about my previous projects.

Contact me via the widget in the bottom right of the screen.

Suno

Suno

Various projects for Suno exploring AI music

ฮ–

Bufferi.ng

Fake a bad connection on Zoom

TwikTwok

Twitter + TikTok = TwikTwok

FuckOff.yt

FuckOff.yt

Tell YouTube ads to Fuck Off

P-Block

Award-winning Ad-Blocker

MpTr.ee

MpTr.ee

Use Spotify to plant trees โ€” 36,000 trees planted, 3.6 million streams

๐Ÿ 

SwipeMove.homes

Tinder for real estate

๐Ÿค–

RudeCaptcha.xyz

A new kind of captcha because AI can't be rude

Vibeware

Vibeware

2nd place in @levelsio Vibe Jam

Ryan Hoover

Ryan Hoover

@rrhoover

PRODUCT OF THE YEAR:

A tool to avoid pointless meetings by faking a bad connection on Zoom

Product Hunt

Product Hunt

The place to discover your next favorite thing

Bufferi.ng - Avoid pointless meetings | Product Hunt

The Sun

The Sun

Britain's best-selling newspaper

ZOOM OUT Genius Zoom app lets you fake a bad connection to avoid boring work calls

Gabe Whaley

Gabe Whaley

Founder: MSCHF

haha this is great :)

Vice

Vice

Vice

TwikTwok captures a little bit of the joy that Twitter has lost

Rory Sutherland

Rory Sutherland

Vice Chairman, Ogilvy Group

Very naughty

Daily Mail

Daily Mail

Most visited English-language newspaper website in the world

Bufferi.ng is a filter that fakes a bad connection on Zoom so you can get out of meetings

Shaan Puri

Shaan Puri

@ShaanVP

You're a mad man and I like it

Silver Kitty Award
Product Hunt
Silver Kitty
winner
levelsio
@levelsio
Vibe Jam
2nd place
Reddit
Reddit Devvit
Hackathon
Runner Up
Suno
Suno
Hackathon
2nd Place

PS โ€” this is the game I made for the levelsio Vibe Jam, now on iOS.

Watch the video โ€” it's silly, frantic microgames with an annoying soundtrack.

Get the alpha TestFlight here.

“We live in a world where there is more and more information, and less and less meaning.”

Jean Baudrillard

Jean Baudrillard